Name the look. Everyone builds the same one.
- Round 1. The brief: “Premium, but fun. Modern. Not too corporate.” Only the client can picture it; the team only has the sentence.
- The account manager, the designer, the developer and an AI builder each picture something different: beige luxury, black fashion editorial, bright SaaS, glossy chrome.
- Which one understood the brief? Nobody. They were all guessing.
- Round 2, same brief, same team. Now there’s something to point at: the designer opens Mix in Aesthetary with Editorial Modernism × Memphis and sketches Marlo in that direction. The client says, “Yes, but less 80s.” The designer swaps Memphis for Mid-Century Modern and the sketch changes with it. The client says, “YES. THAT.”
- The agreed Mix, Editorial Modernism × Mid-Century Modern, goes out to the whole team. The account manager gets the Mix link, the designer the page, the developer the rules, the AI builder both briefs. Different roles, same visual direction: all of it matches what the client pictured.
- Stop guessing what people mean. Get to “YES. THAT.” faster. Aesthetary is a shared language for visual design.
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1Pick a look
Find the one that fits what you’re making.
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2Press Build
Every Aesthetic page has one. It downloads the brief as a Markdown file.
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3Paste it first
Give it to v0, Lovable or Claude before you describe the site. Check the result against the list at the end.
Learn
How to see a look. Every Aesthetic is described in the same twelve areas; here are four, pinned to a Swiss poster.
Start learning- LayoutBuild a module matrix: columns crossed by horizontal flowlines. Every element occupies whole modules.
- TypographySet type in a neutral grotesque. The constraint is the class, not a particular typeface: Akzidenz-Grotesk, Univers, Folio and Neue Haas Grotesk/Helvetica were all in use.
- ColorRestrict colour to a small number of flat areas, used functionally and never decoratively.
- Interface Our readingZero. No rounding on any element.
Favorites
Save the ones you would actually build. They wait for you in Favorites, kept in this browser until accounts arrive.
Coming soon
- AccountYour profile as a contributor, with sign-in and settings behind it.
- CommunityFind the other Founding Contributors, see what each one has added and commented on, and follow the discussion threads.
Hear when these land.
